FAQS
If you have any questions about offsetting and how you can make a difference, then you've come to the right place!
NOW ONTO THE QUESTIONS ...
- GOATi GREEN, WHO ARE YOU?
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GOATi Green is company that's serious about looking after our planet so that it's around to be enjoyed by ALL creatures great and small, for generations to come. Our core activities are investing in renewable energy and reforestation; this means focusing our resources on the establishment and production of renewable energy as well as the creation of new carbon sinks to mitigate carbon emissions.
Whilst we appreciate the importance of policy in protecting our environment, we strongly believe that the collective action taken by individual people is the most powerful way to drive positive change.
Our goals are to:
- > Empower the greater community to become self-reliant in emissions management;
- > Make voluntary emissions offsetting easy, fun and accessible to individuals, and;
- > Channel investments towards credible renewable energy projects.
In doing so we hope to:
- > Facilitate the transition from dirty fossil fuels to clean renewable energy;
- > Make renewable energy affordable and accessible to everybody, and;
- > Stabilise the climate as much as humanely possible.
- WHAT IS A CARBON FOOTPRINT?
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A carbon footprint is the total amount of greenhouse gas emissions (GHGs), caused directly and indirectly, by a person, organization, event or product.
The burning of fossil fuels is the most significant factor contributing to the carbon footprint. Due to our heavy dependence on fossil fuels, almost every human activity - from transportation and residential energy use to the production of goods and services - carries its own carbon footprint.
This powerful quantifying tool aims to provide transparency into the environmental impacts of personal activities so that hopefully, we can improve our relationship with the earth.
- WHAT ARE CARBON OFFSETS?
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Carbon offsets are investments made in projects or activities that reduce GHG emissions or sequester carbon from the atmosphere in an attempt to compensate for GHG emissions from personal activities.
Carbon offsets are measured in metric tonnes of 'carbon dioxide-equivalent' (CO2e) and may represent any type of GHG.
Currently, forestry and renewable energy projects represent two of the biggest markets for carbon offsetting, however offsets can also be purchased from methane avoidance and energy efficiency projects.
- HOW CAN I REDUCE MY CARBON FOOTPRINT?
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There are many ways to reduce your carbon footprint. The first way is to modify your behaviour. For tips on how to do this, click on the 'Reduce' button in the menu below. The second way is to purchase carbon offsets.
- WHERE DOES MY MONEY GO?
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We buy our offsets from both renewable energy projects, such as sun and wind farms, as well as forestry projects that promote biodiversity of native plant species. As the two types of offsets differ in price and environmental benefits, we have released each of our themed applications in two different versions so that you yourself can choose the level and nature of your investment.
- TELL ME ABOUT RENEWABLE ENERGY OFFSETS.
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Renewable energy offsets are becoming increasingly popular as they represent a long term solution to the carbon footprint. They are a proactive solution to global warming because they eliminate GHGs from the source.
Purchases of offsets for these types of projects are directed at financing the establishment of new renewable energy infrastructures (such solar, wind, geothermal and hydropower) which can be extremely expensive. We strongly advocate renewable energy offsets as we believe that this is the main motivation to transition away from fossil fuels.
- TELL ME ABOUT FORESTRY CARBON OFFSETS
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Traditionally, forestry projects have received the greatest level of attention within the voluntary carbon offsetting market and are an attractive option due to their cost, which is often slightly lower in comparison to renewable energy offsets.
Forestry takes a reactive approach to global warming because the action of trees is to sequester (absorb and store) carbon dioxide in the atmosphere that has already been emitted.
Forests also help to:
- > Reduce soil salinity and enhance soil fertility
- > Reduce soil erosion
- > Improve the quality of water in rivers and streams
- > Provide habitat to native wildlife species
- > Provide windbreaks and shelter for livestock and other crops
Forestry is beneficial to replace trees that have already been destroyed and is an important component of our plan to reduce atmospheric carbon dioxide. These types of projects should promote the biodiversity of native species (rather than plantation monocultures) and should not negatively impact on local communities. Trees should also be planted in a diverse range of locations to reduce the risk of localized environmental disasters on carbon stocks and be regularly monitored to increase their chance of survival.
As it can take between 10-20 years for a tree to reach maturity and effectively sequester carbon, forestry activities do not eliminate the need for immediate and urgent intervention to stop unsustainable deforestation.
- WHERE DO YOU GET YOUR DATA FROM?
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Apple Products
GHG emissions from Apple products are derived from their production, transportation, use and recycling and represent the company's largest contribution of emissions (Apple and the Environment 2011). Emissions data for all Apple products are sourced from Apple's latest 'Product Environmental Reports'. These can be accessed here: www.apple.com/environment/reports